4 Easy Steps to Write Perfect SEO Title Tag in 2020

by | Feb 28, 2020 | SEO

What is a Title Tag?

The most time-consuming thing for an SEO expert would be creating the title tag for a website.

Forming title tags can sometimes be quite tedious.

But, creating a title tag assures the readability of the Website and its performance over Search Engines Results Pages (SERP).

What is an SEO Title Tag?

A title tag is an HTML element that consists of the name of the website page.

The title tag appears on the SERP’s and can be a tool to gain organic SEO traffic.

Before getting into the details for forming title tags, know the code format of it, which is:

Title that Speaks

Do remember that the title tag always appears in blue on the Search Engines Results Pages and the code works for Search Engines as well as people who browse over Search Engines.


The title tag often leads to a boost in the CTR (Click-through-rates). Maintain a title tag that includes the target keyword and is accurate to the point.

The keyword should be placed somewhere in the title tag, maybe better at the start. Try creating a title tag that appeals to your audiences and speaks in itself.

Ways to Improve Social Media Post Ideas

This title tag might gain traffic initially, for a little while. But looking at the search results for this blog, the title tag is quite vague and there’s nothing quite spectacular to catch the user’s attention.


As you can see, every title tag has mentioned the number of ideas or ways that users can browse in the article.

So, according to the google competitor, let’s optimize the previous title tag:

47 Techniques for Social Media Post Ideas

The title tag fits accurately with the google search results we earlier viewed.

Why is SEO Title Tag Important?

A title tag can be important in various ways
, apart from being a website page title.

Adding the appropriate title tag can lead to an increase in CTR.

The user first notices the title tag and further browses, if he/she finds the title tag suitable according to his/her need for information.

The title tag is the first resource of a website that is visible on SERPs and even to the people. So, try creating a title tag that is relevant to the webpage and summarize the whole in just a few words.

In general, it should be 600 pixels or 60 characters in length.

In a case study by Ahrefs, the rank of their website was increased by 37%, when they optimized the title tag.

When sharing a website on any social media, meta tags are used in the message. It allows you to modify and have a different title apart from the main title.

Do remember that some social networking platforms like Twitter and Facebook have the option of adding a specified title apart from the title tag of the website.

The title tag is the essential element when creating the meta description of the website. A title tag denotes what the meta description might be.

A meta description is a short passage describing what your webpage deals with and the information a user will receive from it. The standard length for a meta description is up to 160 characters.

Tips to create Title Tag:

Creating a title tag requires a lot of thinking and optimization. These following tips might help you generate a title tag that converts a visitor to a customer.

1. Maintain the length:

Whenever forming a title tag, remember that it has a specified length for maintaining the Google algorithm.

The standard length for any title tag is 55 to 65 characters. It can be lesser in characters but do extend the length.

Another limitation for length is that it should not cross over 600 pixels.


These length standards are maintained for all search engines and are mandatory when creating a title tag.

2. Create a title tag for every page:

At times, the title tag can overlap with other title tags which are used for another page.

Every website should have a title tag that relates to the content over the page. Try creating a unique title tag wherein the keywords of other title tags are not repeating.

Before creating a title tag, have a look at the SERPs regarding your website’s content and analyze the title tag which is being used.

With the help of this research, try forming a title tag that suits and is relevant to the audiences.

3. Moderate usage of Keywords:

The most important element of the title tag is using keywords. When creating a title tag, use at least one target keyword referring to the content on the website.

At times, people often get confused about deciding which keyword to use in the title tag.

The query is easy to solve. Firstly, analyze the volume of each target keyword. Secondly, try using the keyword which has the highest rank on SERPs.

For example, if you are trying to generate a title tag for a website which deals with the definition and meaning of digital marketing. The accurate keyword to use over here can be “digital marketing” and “what is digital marketing”.


Using a target keyword in the title tag will let Google decide what your page is targeting. The target keyword will also help users with the content they will find on your page.


For creating an organic and a relevant title tag, avoid using long-tail-keywords. They might exceed the length and create a glitch with target keywords the website focuses upon.

4. Get creative

Title tags are short and precise. But, that doesn’t stop you from being creative.

Just like the headline of your page, the title tag can also get crafty and innovative by making one or two changes in it.

At times, people do make use of numbers while suggesting tips and guidelines.

Apart from using numbers and digits, you can also make use of words like adjectives, a catchy phrase which is trending or punctuation.


The general rule remains that use words which suggest the content users will obtain from your website.

Remember, do not add words that might seem unnecessary from the user’s point of view.


A title tag is the simplest part when dealing with SEO.

Apart from the standard rules for forming the title tag, do keep in mind that the title tag is the first step for gaining click through rates.

Do remember, the title tag is the first source for user engagement for the website.

Avoid going overboard with words and use relevant keywords. Try not taking them lightly, as it the only barrier between the search results and a visitor.

Pay close attention to meta descriptions as well. For they define and allocate enough material to attract a user towards the website.

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