The 5 Key Steps to Boost Your WordPress SEO

by | Apr 17, 2022 | SEO, WordPress

Have you wondered why there are plenty of blogs, most with millions of readers, yet you don’t seem to be getting any traffic? Maybe it’s because your WordPress site isn’t search engine friendly.

Do you find yourself with a 1- into the ground, or do you have just one favorite blog making a healthy profit because it cares about SEO and blogging skills?

Let’s understand how to boost your WordPress SEO!!!

Boost your WordPress SEO

WordPress is a great content management system that runs nearly 30% of all websites.

WordPress offers people the ability to build their sites without programming knowledge, so more people are becoming digital property owners.

However, as more and more people are participating in the digital space, skilled SEO managers have begun partnering rates with their clients, who have started to see increased organic traffic.

However, many of them lack the practical skills required to handle WordPress SEO properly. If you want hands-on experience, sign up for the online digital marketing course, and you’ll be an SEO expert in no time.

1. Ensure Your WordPress Site Is Visible

Ensure your WordPress site is visible before you begin any SEO-related tasks. Login to WordPress and locate the “Reading” menu.

Look for the option that says, “Discourage search engines from indexing this site.” If checked, uncheck it and click on “Save Changes.”

Your site will now be visible to search engines, and you can begin optimizing your blog or website. Remember, it’s important to make sure your website is readable by Google to index your pages correctly.

Some developers turn off visibility to hide the website during development but don’t turn it back on after launch. You can easily turn off “Reading” and then get back to your site.

2. WordPress SEO Plugin, Yoast

Yoast SEO Plugin is the most popular SEO plugin on the market. It has a wide variety of features to help you improve your website’s SEO. The Yoast plugin also has a migration guide covering all aspects of moving from other plugins to YOAST.

You can use Yoast to improve your content writing skills when developing a website and optimize it with an SEO strategy. Yoast SEO can help improve your SEO.

The Yoast plugin is free, and you can download and install it on your WordPress site.

3. Use An SSL Certificate

It’s more important now than ever before to have a secure website. In addition to being beneficial for your customers, using an SSL certificate can also help your SEO ranking factors.

An SSL certificate encrypts the connection between a website and a browser, which helps prevent hacking attacks and phishing scams.

Having an SSL certificate installed on your website looks good to your customers, but it’s also beneficial for your SEO ranking factors.

Google takes HTTPS into account when determining the page experience of a website. A good page experience score can be the deciding factor for ranking high on SERPs if the content is of similar value to other websites.

You can find a list of all the domains that require an SSL certificate by clicking Install SSL and selecting the part you are trying to secure with an SSL certificate.

4. Use A CDN To Speed Up Your WordPress Site

A CDN, or content delivery network, is a way to store your website’s data closer to your users. These speeds up the perception of load time by making important content near-instantaneous.

Amazon’s 2006 report suggests that for every 100 milliseconds they could speed up their website, they would see an increased revenue of 1%.

The first step in making your WordPress site faster is identifying and eliminating bottlenecks. Bottlenecks can be caused by anything from hosting issues to problems with your theme or plugins. Once you’ve identified the source of a slow loading time, you can make tweaks with hosting, theme, plugin, and performance.

The most important opportunities for speeding up WordPress sites will vary from place to location and situation to situation. However, some easy wins could come from changing hosting or utilizing a CDN. The easiest gains might come from altering how they load CSS and JavaScript, but other changes should also be considered.

5. Optimize Your Titles and Meta Descriptions

Titles and meta descriptions are important for SEO ranking. They tell users what your page is about and can help you rank higher in search engines.

Yoast will automatically set your title tag by using the heading, but you can also overwrite this to include variations of keywords that aren’t necessarily in the header.

Titles directly impact organic performance, so it’s important to make sure they’re well written and accurately reflect the content of your page.

Meta descriptions are an additional section of a title tag, which can appear in the same section as your title. They’re not as important for SEO ranking, but they’re still valuable because they encourage users to click through to your page.

Make sure your titles and meta descriptions are well written and accurately reflect the content of your page!

6. Promote Your Content

When you create great content, you want people to see it. The promotion comes in by promoting your content through social media, email newsletters, and other digital channels. This, in turn, can help improve your Search Engine Rankings and attract new visitors to your blog posts.

But it’s not enough to promote your content blindly. It would help if you used the right techniques and strategies to ensure your promotions were effective.

Here are five tips for boosting your WordPress SEO with content promotion:

  1. Use social media platforms like Twitter, Facebook, and LinkedIn to share links to your content.
  2. Incentivize people to click on those links by offering exclusive discounts or other incentives.
  3. Publish high-quality email newsletters that encourage people to visit your website.
  4. Take advantage of other digital marketing channels like paid search, retargeting ads, and banner ads.
  5. Make sure your newsletter is truly something special!

7. AddThis Academy

If you’re looking for help with AddThis Tools, the Academy will assist you. It offers training and certification for both beginners and experienced marketers.

The Academy’s website has all the information you need to get started.

It also has a blog that offers helpful tips for content marketing. Whether you’re just starting or looking to hone your skills, its blog can provide you with the information you need to succeed.

Finally, it offers webinars on various topics related to content marketing. If there’s something specific, you’d like to learn more about, join one of their upcoming webinars and gain some valuable knowledge!


I hope you found the article helpful; we’d love to hear your thoughts in the comments below.

If you’re still having trouble getting more visitors to your WordPress site, give our digital marketing agency a call; we’d love to help your brand.

Thank you for taking the time to read this blog post!

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