Case Study

How Pegance Organic Clicks Went Up by 90% & Strengthened Its Online Visibility

Intro

Pegance

Pegance is a USA-based T-shirt brand offering stylish, comfortable, and sustainable apparel for men, women, and kids. Their collection features modern, eye-catching prints alongside timeless classics, all crafted from premium fabrics and advanced printing techniques.
More than a clothing label, Pegance believes T-shirts are a way to express personality, elegance, and individuality. The brand embraces ethical and eco-conscious practices, using sustainable materials and partnering with fair-trade suppliers.
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Challenge

Pegance has a strong product line and a clear brand identity, but its online visibility has room to grow. Fewer organic search opportunities meant that potential customers were not discovering Pegance’s unique designs, and the brand needed to connect with a wider audience.

Objectives

  • Improve Pegance’s search visibility to help more people find their T-shirts online.
  • Increase traffic to the website, particularly product pages.
  • Enhance website usability to make browsing and shopping easier.

Our Strategy

We began with keyword research to identify the terms that T-shirt shoppers use most frequently.

Product descriptions were optimized to highlight style, comfort, and sustainability while naturally including these keywords.

The website structure was improved for smoother navigation, and overall user experience enhancements made browsing and shopping easier and more intuitive.

Results

  • Comparing three months with the previous period, total clicks increased by approximately 90%, reflecting strong user engagement.
  • Impressions increased by nearly 21%, showing improved search visibility.
  • Average search position improved, with pages appearing higher in search rankings.
  • Click-through rate saw a modest improvement, highlighting opportunities for further optimization.
  • Overall, the SEO strategy effectively enhanced Pegance’s online presence and laid the groundwork for continued growth.

Data as of October 2025