Case Study

Metalitz Reached More B2B Clients Quickly Through our SEO Services

Intro

Metalitz

Metalitz, founded in 2022 in Mumbai, specializes in manufacturing high-frequency Litz wires for various industries, including aerospace, medical equipment, railways, automobiles, and renewable energy. Backed by over three decades of combined expertise, the team set out to address key challenges faced by OEM manufacturers in India, such as compromised material quality, long delivery times, and high import costs. By offering locally manufactured Litz wires that met global standards, Metalitz provided faster turnaround, reduced costs, and consistent quality, making it a trusted partner for manufacturers across sectors.
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Challenge

Metalitz’s website lacked the search engine optimization needed to stand out in a competitive market. Key product and industry-related keywords were not ranking well, leading to low website traffic and limited online engagement. They required SEO expertise to enhance their search engine performance and connect with a broader audience of potential clients.

Objectives

  • Improve search rankings for high-frequency Litz wire and related keywords.
  • Attract targeted traffic from B2B clients and industries needing Litz wires.
  • Optimize site navigation and usability to increase visitor interaction with key product pages.

Our Strategy

Our approach included detailed keyword analysis to target relevant search queries related to high-frequency litz wires. We optimized the main product pages and other key sections of the website, incorporating improved content and best practices for SEO. Additionally, we streamlined the site’s layout and navigation to enhance usability and provide visitors with a smooth browsing experience.

Results

  • In the past three months, the website’s search performance has shown steady improvement.
  • Clicks increased by 37% and impressions grew by 23%, reflecting higher visibility in Google Search results.
  • The average click-through rate rose by 11%, showing that more users are engaging with the website’s listings.
  • Additionally, the average position improved by 27%, meaning the site’s pages are ranking higher and reaching more potential visitors.
Keywords Rank
Litz wire India 1
Litz wire manufacturers 2
Buy Litz wire 2
Litz wire for sale 3
Metalitz GSC Results