Case Study
KYICS Sees Measurable Growth in Engagement Through Our SEO
Intro
KYICS
Beyond technical training, KYICS empowers learners through personalized mentorship, real-world projects, and a supportive learning environment. Their mission is to help students gain knowledge, confidence, and readiness for industry challenges.
Challenge
When KYICS partnered with us, their website was informative and well-structured, but lacked visibility in search engine results. With growing competition among digital marketing institutes in Mumbai, potential students searching for relevant courses were not discovering KYICS. Strengthening search presence was essential to attract local learners and increase inquiries through organic channels.
Objectives
- Improve rankings for course-related and location-specific keywords.
- Drive more qualified organic traffic to course pages.
- Increase student inquiries generated through organic search.
Our Strategy
We implemented a targeted SEO strategy to strengthen KYICS’s online presence. First, we enhanced the main service and course pages with relevant keywords to improve search rankings and attract the right audience. Next, we created informative blog content to engage potential students and establish KYICS as a trusted authority in digital marketing education. Finally, we improved website navigation and overall user experience, making it easier for visitors to explore courses, access information, and take action.
Results
- Total clicks increased by around 61%, reflecting higher user engagement.
- Impressions grew by nearly 15%, indicating broader search visibility.
- Click-through rates increased by 50%, indicating that more users are interacting with search results and visiting the website.
