Case Study

Keystone Signage & Wayfinding

Intro

Keystone Signage & Wayfinding Case Study

Keystone Signage & Wayfinding is a consultancy firm that specializes in creating impactful design solutions for businesses and public spaces. Their expertise covers architectural signage, branding, environmental graphics, and digital wayfinding systems. By combining creativity with functionality, Keystone helps organizations enhance navigation, strengthen their brand presence, and improve the overall customer experience.
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Challenge

Despite having a strong portfolio, Keystone struggled with limited visibility in organic search results. In the competitive signage and wayfinding industry, this meant fewer opportunities to connect with businesses actively seeking professional consultancy services. Strengthening their digital presence became essential to position themselves as a leading player in the market.

Objectives

  • Improve Keystone’s visibility in search results for targeted keywords.
  • Improve Keystone’s visibility in ChatGPT, AI overviews, and for LLM queries.
  • Drive more organic traffic to their website through different channels.
  • Position Keystone as the most trusted signage and wayfinding consultancy in Dubai, UAE.

Our Strategy

We began by researching the keywords that their clients and potential customers use when looking for signage and wayfinding consultants. Based on these keywords and relevant queries, we optimized the website content to fulfill searchers’ intent while maintaining a user-friendly website structure. Additionally, we enhanced on-page SEO elements and refined service descriptions, and built clusters to more effectively communicate their expertise.

Results

  • Over the last six months, the website’s search performance has shown notable improvement in both visibility and engagement.
  • Total clicks increased from 304 to 483, reflecting a 59% growth, while impressions rose sharply from 18.7K to 54.3K, marking a 190% increase.
  • Overall, these results highlight significant progress in enhancing the website’s search visibility.
  • Keystone achieved #1 search rankings for targeted keywords, strengthening visibility, engagement, and lead generation on Google and AI Overviews.
Keywords Rank
Wayfinding consultants 1
Signage consultants 1
Signage and wayfinding consultants 1
Wayfinding signage consultants 1
Keystone Signage Wayfinding GSC Results