Case Study
GumaTech’s Path to Greater Online Visibility and Reach Potential B2B Clients
Intro
GumaTech
Established in 1994, GumaTech Marine Services is a trusted name in the maritime industry, operating across India, Bangladesh, the UAE, and Europe. With a team of skilled marine engineers, the company specializes in stocking and reconditioning ship spares sourced from vessels arriving for demolition. Beyond supplying high-quality reusable machinery and spares, GumaTech also provides ship repair, brokerage, and agency services through affiliated businesses. Headquartered in Bhavnagar with its offices in Mumbai, GumaTech has built its reputation on expertise, reliability, and quality.
Challenge
In a competitive marine supplies market, GumaTech’s website lacked the visibility needed to connect with the right audience. With limited organic reach, standing out among established players and driving inquiries from potential clients became a pressing challenge. Enhancing search performance and reaching the right audience segments was essential for business growth.
Objectives
- Strengthen GumaTech’s online visibility in the marine industry.
- Improve keyword rankings for ship spares and related marine services.
- Enhance website usability to boost engagement and drive more inquiries.
Our Strategy
We focused on optimizing GumaTech’s core service and product pages with carefully researched keywords and value-driven content. The site’s structure and navigation were refined to deliver a smoother user experience, making it easier for visitors to explore offerings and connect with the brand.
Results
- Improved search rankings for main keywords related to ship spares and marine services.
- Increased organic traffic to the key pages.
- Enhanced user experience through better site navigation and content clarity.
- Attracted more qualified visitors interested in GumaTech’s offerings.
| Keywords | Rank |
|---|---|
| rauma brattvaag | 1 |
| janney pump | 2 |
| european gas turbines | 3 |
| westfalia purifier | 5 |