Case Study

How ClaimFlights Achieved 32% Revenue Growth with Google Ads

Intro

About The Brand

The Brand ClaimFlights is an online flight compensation platform that helps passengers claim compensation for delayed, cancelled, overbooked, or missed connection flights under EU Regulation 261/2004. The platform operates across multiple European markets and focuses on high-intent passenger acquisition.

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Driving Scalable Growth Through Performance Marketing

For over 12 years, RK Web Solutions has been the digital marketing partner behind the brand’s online growth.

This long-term partnership reflects sustained performance, strategic consistency, and measurable business impact across multiple European markets.

As part of this collaboration, RK Web Solutions manages and optimizes Google Ads and Performance Max campaigns, focusing on revenue-driven acquisition and scalable performance.

The latest month-on-month comparison (June 2025 vs May 2025) highlights how RK Web Solutions’ structured PPC framework continues to generate measurable growth in conversions, revenue, and engagement.

The Challenge

The brand operates in a highly competitive paid advertising environment across Europe, where:

  • Cost-per-click fluctuates across markets
  • High-intent compensation keywords are competitive
  • Multiple regions require scalable targeting
  • Performance must remain measurable and revenue-focused

The goal was not just traffic, but qualified, revenue-generating conversions at scale.

Objectives

To drive scalable and revenue-focused growth, RK Web Solutions defined clear performance objectives for ClaimFlights:

  • Increase monthly revenue through high-intent customer acquisition
  • Scale qualified conversions across multiple European markets
  • Improve ROAS and control CPA using smart bidding strategies
  • Enhance CTR and overall campaign efficiency
  • Maintain measurable, performance-driven growth

These objectives ensured growth was not just traffic-based, but conversion and revenue focused.

RK Web Solutions’ Strategic PPC Approach

1. Performance Max Expansion: Leveraged Performance Max campaigns across multiple European markets to capture high-intent users actively searching for flight compensation services.

2. Smart Bidding Strategy: Used value-based bidding strategies, including:

  • Maximize Conversion Value (Target ROAS)
  • Maximize Conversions (Target CPA)

This ensured budget allocation was aligned with revenue goals.

3. Controlled Budget Scaling: Gradually increased ad spend based on performance signals to drive higher conversions while maintaining strong returns.

4. Continuous Optimization: Improved ad engagement, audience targeting, and campaign structure to strengthen CTR and overall conversion performance.

This structured PPC framework enabled consistent month-on-month growth across key performance metrics.

Results Achieved Through Performance Marketing

In the month (June 2025 vs May 2025), the campaigns delivered clear, measurable growth:

  • Revenue increased from €15,630.98 to €20,753.02, a strong +32.77% growth.
  • Conversions grew from 103.72 to 138.05, marking a +33.10% increase in acquisition.
  • Overall account conversions improved from 160.68 to 184.44 (+14.79%).
  • Engagement strengthened significantly, with CTR rising from 3.11% to 5.19% (+67.09% improvement).
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